Power Up Your Game At Arby’s
Arby’s and EA have teamed up in a promotional partnership {link no longer active} where every code is a winner. Go to Arby’s and buy a Medium combo and get a cup with a unique code to unlock exclusive...
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Buster Posey Shows You How To Be Smart Through Esurance’s Partnership With MLB
Esurance has turned a double play with Major League Baseball once again, announcing that the second year of their multi-year partnership will continue through two new commercials featuring Giants...
View ArticleHospitality Brands And Tourism Boards Partner On The Road To Success
In an industry where the destination is only part of a travel plan, global leaders have found a powerful friend in local tourism boards. With summer just around the corner, Americans are starting to...
View ArticleRideshare Partnerships Take Brands Where They Want To Go
Around 31 million Americans will use rideshare services like Lyft and Uber this year, according to estimates made by eMarketer. With 70 percent of millennials hailing a vehicle when they go out with...
View ArticleHow Car Brands Are Driving Awareness Through Video Games
The relationship between video games and vehicle manufacturers is a symbiotic one—introducing young consumers to vehicles they might otherwise never drive, much less race. Posters of high-performance...
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Pet Influencers Promote Brands With Intention
Who knew adorable, furry faces would turn out to be such great spokespeople? Pet influencers (aka “petfluencers”) are teaming up with brands to promote everything from travel to video games. The allure...
View Article‘NBA 2K18’ Marketing Is All About The Love Of The Game
If your basketball-loving friends and co-workers are suspiciously absent today, that’s because Friday was 2K Day—the early access release of NBA 2K18. 2K helped get fans pumped for the big day by...
View ArticleAs Games Industry Grows, Musicians Dig Deeper
When games focus on promoting through music, they can create engaging experiences for fans. For artists and music labels, the $108 billion video game industry provides collaboration and exposure. “In...
View ArticleBrands Are Recruiting Video Game Characters As Spokespeople
Throughout the decades, brands have recruited famous stars to promote their products, but not all celebrities are flesh and blood. Little Orphan Annie promoted Ovaltine in the 1930s, and Snoopy sells...
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‘Justice League’ Marketing Turns Teamwork Into A Superpower
Justice League unites DC superheroes Batman, Wonder Woman, The Flash, Aquaman, Cyborg and—if rumors prove true—Superman to save the planet as a team. As with all superhero movies, marketing efforts for...
View ArticleNissin Enjoys Its Cup Noodles Niche With ‘Final Fantasy’ Players
Square Enix and Nissin Cup Noodles’ latest team promotion is for Dissidia Final Fantasy NT, a new squad-based brawler game releasing January 30. But this is far from their first campaign together—the...
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‘Covet Fashion’ And The Zoe Report Box Of Style Gamify Ecommerce
Mobile app Covet Fashion has partnered with The Zoe Report Box of Style to share a love of fashion across its users and funnel that love into real-life purchases. Launched in 2013, CrowdStar’s grown-up...
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Rovio’s Iron Maiden Fandom Begets ‘Angry Birds’ Partnership
Angry Birds Evolution is hosting a head-banging Halloween thanks to a partnership between game developer Rovio and metal band Iron Maiden. The two-week celebration transforms Bird Island into a...
View ArticleXbox One X Marketing Taps Into Gamer Competitiveness
Xbox One X is officially in stores and to celebrate, Microsoft is showing off its mid-generation console with the help of its brand partners. Gamers love their tech, but they also tend to be...
View ArticleOreo Joins Brands Using Augmented Reality With Scavenger Hunt
Oreo is launching its first social game for mobile devices—an augmented reality scavenger hunt called “The Great Oreo Cookie Quest.” Oreo joins a growing list of brands using AR scavenger hunts to...
View ArticleTencent Backing Skydance Is A Case Study For Western Marketers
With the Chinese government’s clampdown on foreign investment on entertainment, Tencent’s investment into Skydance Media becomes a prominent deal. The conglomerate took a minority stake in the Western...
View ArticleHorror Show Premieres Put Video Game Engagements To The Test
While both AMC’s The Walking Dead and Starz’s Ash vs. Evil Dead feature plenty of gore, they couldn’t be more different—and their approaches to promoting their respective February premieres reflect...
View ArticleTwitch Offering ‘Free Games With Prime’ Subscription Service
Beginning Thursday, Twitch Prime subscribers will have access to five free video games per month through Free Games With Prime, a new program that offers Twitch Prime members access to free games, in...
View ArticleDunkin’ Donuts Adds Google Assistant For Mobile Ordering
Dunkin’ Donuts has integrated Google Assistant into mobile ordering, introducing zero UI to its DD Perks customer experience. DD Perks Rewards members can now link the Dunkin’ Donuts mobile app to...
View ArticleDove Partners With ‘Steven Universe’ For Self-Esteem Project
Dove continues its Self-Esteem Project by signing a three-year partnership with Cartoon Network and animated show Steven Universe. Steven Universe—Cartoon Network’s first animated series created by a...
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